Thursday, May 15, 2008

The Accidental Proposal

With the multitude of Web 2.0 and social networking tools available today, many companies are turning to viral marketing to help promote their brand awareness. One such campaign was the Orange Underground, a viral marketing effort put on by the makers of Cheetos. The campaign asked fans of the cheesy snack food to film "Random Acts of Cheetos" (RAoC) and upload their videos to an online video hosting site. From the submitted entries, four finalists would be selected, with the winner being chosen through an open vote. The grand prize winner, to be announced in June, will receive $5000 in cash and a year's supply of Cheetos.

A few of my friends got into the act and filmed a couple of RAoCs. Though they didn't make it to the final round, I think that their videos were quite funny. Check it out:


Ingo said...

so funny :-))

you both should have turned actors ;-)

Wheelchair said...

Hey, very nice site. I came across this on Google, and I am stoked that I did. I will definitely be coming back here more often. Wish I could add to the conversation and bring a bit more to the table, but am just taking in as much info as I can at the moment. Thanks for sharing.
Karma KM 2500 Wheelchair

Keep Posting:)