Friday, July 06, 2007

A Visit to the Kwik-E-Mart

On the way home from work tonight, I stopped at the local Kwik-E-Mart. Yes, the Kwik-E-Mart. In conjunction with Twentieth Century Fox, 7-Eleven has transformed 11 of its convenience store locations into Kwik-E-Marts to promote the upcoming The Simpsons Movie, which opens nationwide later this month. One of these temporary Kwik-E-Marts is located in Mountain View, CA, just around the curve from the Googleplex and, fortunately for me, on my way home from work.

As I drove up to the store, I noticed that the 7-Eleven signs next to the parking lot had been liberated of their newly applied store logos, undoubtedly the work of souvenir-seeking scofflaws. However the store itself, with its new facade, was left unscathed.

Not surprisingly, a lot of other people were also checking out the newly transformed store. I counted at least 25 people, both outside the Kwik-E-Mart, snapping photos and loitering about a la Nelson Muntz and crew, and inside the store, taking in the new decor.

In addition to the cosmetic changes, 7-Eleven Stores are also selling a special line of Simpsons-inspired products, including Buzz Cola and KrustyO's cereal. Unfortunately, this particular location had run out of many of these specialty items for the day. However, I was able to procure a Squishee (although not the all-syrup Super Squishee which I had wanted):

The Squishee helped to wash down the pink frosted doughnuts that I picked up. Mmm.... sprinkles.

While my mission for KrustyO's and Radioactive Man comics was left unfulfilled, I'm sure that I will have ample opportunity to pick some up. These Simpsons specialty items will be sold at 7-Eleven stores across the country, so even if you don't live by one of these Kwik-E-Marts, you too can pick up some of your favorite products from the town of Springfield.