Saturday, January 27, 2007

McMuffins - 24/7

I just read this article about McDonald's and their strategy to increase sales by staying open longer hours (as opposed to adding more locations). The article mentions that McDonald's is considering making breakfast available all day, something that they are unable to do currently at most locations due to that fact that there is usually only one built-in grill, which must be used to cook burgers for the rest of the day. If McDonald's did move to an all-day breakfast model like Jack in the Box, that's probably all I'd ever eat there.